Upworthy, is the most powerful voice in driving socially conscious content to an energetic audience. Now you have the opportunity to hear the inside story of the rise and rise of one of the most popular websites on the internet. In collaboration with the Get Up! #ReefReels competition for Tropfest, three of the masterminds behind Upworthy’s ongoing success are coming to Sydney to teach you about the power of audiences coming together with purpose.
From the Upworthy site: “At best, things online are usually either awesome or meaningful, but everything on Upworthy.com has a little of both. Sensational and substantial. Entertaining and enlightening. Shocking and significant.”
Eddie Geller Writer, Producer, Activist and Comedian Curator for @Upworthy. His videos and ads for organizations like the Courage Campaign, Free Press and MoveOn.org have been viewed millions of times over and featured in outlets including the Huffington Post, the Los Angeles Times and the Wall Street Journal
James Marcus is chief revenue officer at Upworthy. He says, “Advertisers are not coming to us with how to get more clicks on content. They’re coming to us for how to create great content…”
“Our fundamental user experience is different. It isn’t a break in someone’s day where they were momentarily amused. This is something where people learn something; they’ve been moved.” – James Marcus
Josh Luger Josh is the Revenue Product Manager at Upworthy. He helps conceive, build, scale, and sell products that support Upworthy’s mission, deliver for their partners, and generate revenue. Luger said the topics that Upworthy focussed on, that include the environment and racial equality, could be the most powerful of all.
“Content that connects with people deeply can go viral. There is a misconception that content like that can’t go viral and isn’t sharable but it can be the most sharable content on the internet. It’s not just about creating stuff that’s humorous and entertaining. Something of social significance can be as sharable as something funny,” – Josh Luger
GetUp!’s #ReefReels initiative aims to encourage young filmmakers to generate great film content based on issues to do with the Great Barrier Reef. The winning films will be shown at Tropfest Australia on Sunday 7th December, 2014. Watch the promo.