In this masterclass presented by X Media Lab, leading Hollywood media advisor, USC Professor, and ‘The Emmys’ Television Academy ‘Interactive Media’ Governor Seth Shapiro will give you the playbook on how to create game-changing media content.
This masterclass will arm you with the strategies and techniques a brand new generation of media leaders in Hollywood are employing in four critical areas:
- Cross-platform development
- Original online programming
- Social media and screen content
- User experience and interactive design
Driven by new technologies, distribution platforms and business models, game-changing media has moved from cinema to broadcast to cable… and now, to a new era of cross-platform media that will dominate all other categories.
Why do some of these cross-platform projects become massive global successes, while most disappear without a trace?
Learn the secrets behind the success of the global award-winners.
SYDNEY – 30 March, MELBOURNE – 31 March