The power of crowdfunding & corporate social responsibility combined.

By May 16, 2013 Blog
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US based crowdfunding platform StartSomeGood has opened an office in Australia and teamed up with financial giant ING Direct to offer Australian based entrepreneurs access to matched funding. Metro Screen would like to introduce to the team with this blog post by Nora from StartSomeGood.

In our age of online networking and crowdsourcing, the possibilities for sharing knowledge and capital are endless. This is especially true for small startups and entrepreneurs, artists, designers, and filmmakers struggling to get their projects off the ground. Crowdfunding sites like Kickstarter and Australian-based StartSomeGood have helped screen artists raise millions of dollars [and fans] and the numbers continue to climb.

Even Hollywood stars are getting in on the action, much to the chagrin of independent artists that lack the giant fan base and connections that these celebrities bring. Yet with grants and private investments for the arts dwindling, is crowdfunding the answer for funding your next film? Most likely the answer is yes – with the right plan and a bit of luck.

In 2012 alone, crowdfunding platforms raised $2.7 billion globally for more than 1 million successful projects, from film projects to social good ventures, and the numbers are expected to more than double in 2013. Much of this success is due to hundreds of entrepreneurs and indie filmmakers working tirelessly to promote themselves and earn an average of $10,000 each; however, much of the crowdfunding success spotlight has recently been stolen by big time Hollywood stars campaigning for their next side project.

In a piece on IndieWire, Tambay A. Obenson says that the overwhelming success of the well-known Veronica Mars Kickstarter campaign, which raised nearly $6 million, highlights the democratization and community engagement that crowdfunding brings while lamenting that the same fervor does not exist for smaller projects that could really use the help.

While this is a valid concern, the future of crowdfunding remains bright for independent filmmakers in Australia and beyond. Crowdfunding continues to be widely recognized for providing an accessible platform for artists to garner community support for specific projects and has the ability to showcase your work to audiences that you may otherwise never reach. Take Kelsey Brannan, a recent crowdfunding success from StartSomeGood.com who raised $16,500 to create Labor of Love, a documentary and web-based archive of lesbian communities in Washington, D.C.  Kelsey harnessed crowdfunding as a tool to translate her hyperspecific focus into a story that would resonate with a wider community.

By planning and executing a very strategic campaign that included kick-off events and personalized email outreach, she was able to connect with more than 180 backers who continued to be devoted supporters, offering promotion, connections, time, and non-financial resources. By crowdfunding your film you can also develop an audience, create press and event partnerships, and access a crowd to conduct virtually free market testing.

While there are numerous platforms out there to host your crowdfunding campaign, your success ultimately depends on how you can engage your peers and existing supporters and it’s best to choose the platform that understands your needs. There are a number of film-focused sites out there like the new Seed & Spark, and the ever-popular Kickstarter platform, and a number of others dedicated primarily to the arts.

StartSomeGood.com, while focused on social good projects, sees the inherent social value in artistic ventures, especially those with an element of advocacy, access, or philanthropy. StartSomeGood also understands the needs of Australian-based entrepreneurs and artists and, with their new partnership with ING Direct, might even have extra cash available to you, if you register with them soon.

While you might not be the next Veronica Mars, you can access the power of crowdfunding to turn your artistic vision into reality!

By Nora from StartSomeGood

Metro Screen:

And while we’re on the subject of raising money for film projects, Teenage Kicks has reached over 70% of their ambitious target with just over a week to go.