Shout From The Rooftops!
By Nathaniel C.T. Jackson & James Blannin-Ferguson
You’ve slaved away on set for umpteen hours, weeks have morphed into months, you’re taping your eyelids open like Alex from A Clockwork Orange just to stay awake, but you power through because you believe in the project and that all your blood, sweat and tears must surely pay off as you wrap—think again!
A huge amount of Australian films go unrecognized due to poor or a complete lack of marketing, especially independent features, which tend to fall by the wayside due to their low-budget nature.
At AnyCameraWillDo.com, we endeavour to elevate popularity and boost awareness for these films, via our articles and ‘filmmaker talk’ events. However, a film needs much more than a few websites spreading the good word. You need to shout from the rooftops.
Marketing your film should be in every crew’s game plan from the get-go. So check out our six top tips for marketing your film and take heed.
- Photos and Video (Don’t forget video)
We love seeing Behind The Scenes (BTS) content, but don’t limit your focus to the camera team. There’s a million-and-one jobs on a film set, and we want to see all of you guys ‘n’ gals in action.
Take loads of BTS photos, but don’t forget video. Films are a visual medium, so whip out your smart phone or handy-cam and roll on some of the production in process. Grab your cast and crew for 30-second ‘on-the-spot’ interviews. Snippets and sound bites are great for social media.
Get screen grabs from your film, and headshots of your actors and crew. They don’t have to be amazing, but we want to know who we’re talking about when we discuss the people who made your film.
Nothing screams ‘official’ and catches the eye like a wicked poster. Posters are essential.
Make it a decent size, and create a thumbnail as well. If you look at most websites, you will notice the prevalence of banners or ‘headers’. In addition to a poster make sure you have a nicely composed banner that is readable and clear.
- Press Kit
A press kit is simply an easily accessible collection of information, photos and video that promotes your film and creates a talking point for your audience. Your best bet is to put all this information on your film’s website. If you don’t have a website, create a Facebook page. You can also create a Dropbox folder or Google drive folder. If applicable, you want to provide media interviews, FAQ & media tour videos (These are just interviews with the main players in your production talking about the experience).
Make a Dropbox folder or Google drive folder that you can share.
Have media ready, organised and available. Don’t password anything. You want your audience to have easy access to your content.
Your trailer is one of the first things people are going to see when they jump online and search for your film. Make it engaging, exciting and most importantly coherent. If you can reel in your audience in under two minutes, you have a better chance of keeping them hooked for 90 minutes. Don’t put names of actors or crew in your trailer unless they’re a draw card. Upload it on YouTube and Vimeo and put your blurb here as well. Put a low res and high res copy in your Dropbox folder.
Go online and fill in all the information you can about your film, especially on IMDB. That includes technical information, what camera was used, the aspect ratio, and all that. People love technical information. Vimeo content should be downloadable so anyone can download it and put it online in the fashion they like, be it a montage or just with their logo in the corner before their video of them talking about your film. Make it easy for people to talk about your film.
Finally you should tell people about your film. Your film tells a story, so you should talk about making it. People are interested, so feed that interest. If you made mistakes, we want to know. If you had a great time, tell us about it. If you fought long and hard and almost didn’t finish, let us know about all the grisly details as well as the giddy highs.
Visit AnyCameraWillDo.com for more information about some great Australian films, and if you’re free on 22 April, come along to our second ever ‘Filmmakers Talk’ where director Marc Furmie and cinematographer Kieran Fowler will discuss making the feature film Terminus, and writer/director Tim Boyle will talk about his film The Half Dead. Check out www.AnyCameraWillDo.com for more info!
Metro Screen is a proud partner of AnyCameraWillDo.