The Dollars Follow The Eyeballs

By September 13, 2012 Blog

For the first time in Australian history, online advertising spending broke the $3 billion barrier, and is set to surpass television spending within 12 months according to the Australian. The appetite for online video in this country nearly doubled last year and the total hours per viewer is also up 75% according to the State of The Nation report by Viocorp. The challenge for content makers is becoming more focused than ever – defining the business model and finding income streams is crucial. There are a myriad of examples of brands making and paying to be associated with content online, some more sophisticated than others – here are a few to get you thinking: Project Imagination,Genero TV, Smith Journal, Sydney Festival, Vogue + The History Society, Guerrilla Gigs